The SEO Audit

Whenever we take on a project with our managed SEO service, we first audit the site.

We look at keywords rankings, traffic, links, anchor text, and more.

This site had no previous penalties. It did have some previous traffic, but it wasn’t growing.

There was no over-optimization, and overall they just didn’t have enough link juice!

We wanted to increase their link equity, as well as continue making sure we created consistent content.

Keyword Research

Finding Quick Wins

We found 114 terms with a volume between 10-40 a month, with an average CPC of $20. These are not main volume keywords because this is a very niche software, but this can be very lucrative, as we mentioned earlier.

The majority of these terms were on pages 2-3. We knew from the beginning we probably wouldn’t see impressive traffic graphs for easy wins, but it would make them lots of money if we could rank them for these.

Looking At Competitors

The competitive gap analysis helps us find the keywords your competitors are currently ranking for that you are not.

These keywords are usually great ideas for creating new content and helping you differentiate from the pack.

We found 301 terms between 300 – 10,000 searches a month, all with CPC. There were many gems there, and we shared these ALL with the client.

SEO Strategy

This was a sound, fully managed SEO service strategy without many variations.

Here’s what we did:

Month 1

• 1 Guest Post – exact match with easy win keywords
• 1 Guest Post – exact match with other easy win keywords
• 1 Medium Diversity Links – naked, brand, and partial match
• 1 Blog Content x 1000 words – Focused on keywords in the content gap

Month 2 – Same thing without repeating keywords

• 1 Guest Post – exact match with easy wins
• 1 Guest Post – detailed match product page 2 from easy wins
• 1 Medium Diversity Links – Branded, URL, partial match
• 1 Blog Content x 1000 words – keyword from content gap

Month 3 – Same thing without repeating keywords

• 1 Guest Post – exact match
• 1 Guest Post – partial match product page 2
• 1 Medium Diversity Links – Branded, URL, partial match
• 1 Blog Content x 1000 words – keyword from content gap

We have only completed two months of links, and they haven’t even taken full effect yet...

..but look at this considerable spike in keyword rankings:

And the $$$:

Takeaway

If you have a good amount of content but not getting rankings, build high-quality, diverse links, and you can start realizing the traffic.

Remember, content + authority links are the key.

Month 4+ starts getting exciting because we see the results from the linking, have more to target, and can push more to page 1!

Conclusion

As you can see, by following a strategic plan, you can get some pretty impressive results in a short period.

These results came thanks to our fully managed SEO service program.

We encourage everyone to be consistent in their SEO plan and stay on for at least three months to start seeing results.

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